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TINTA LATINA MAGAZINE
The name translates to “Latin Ink”; a bilingual lifestyle magazine serving Santa Barbara County.
MISSION STATEMENT
Tinta Latina Magazine’s mission is to cultivate biculturalistic pride and to promote awareness of Hispanic influences. Tinta Latina Magazine strives to illustrate positive contributions made by Hispanics in our community, while at the same time, offers advice for sound living.
WHO READS TINTA LATINA?
Middle to upper class Hispanic primarily. Our readership has assimilated into American society; many are, in fact, multigenerational Americans. They are acculturated but retain a sense of pride in their Hispanic heritage. They are fluently bilingual, and English is often their first language.
EDITORIAL CONTENTS
Feature stories focus on themes that exemplify Hispanic transcendation of cultural boundaries. Articles are meant to nurture the readers’ respect for the Hispanic community by displaying Hispanic success and talent. Articles also educate readers to help them value Hispanic influence. Content delves into hot-topics affecting today’s Hispanic population in Southern California; primarily in Santa Barbara County. Departments include: Cross Culture, Current Events, Local News, Personal Advice, Arts, Ethics, Health, Fashion, Style, Travel, Wine and Cuisine.
THE BENEFITS IN ADVERTISING IN TINTA LATINA
According to the U.S. Census Bureau, the Hispanic population has reached 40 million and is steadily growing. From 1990 to 2008, the Hispanic population is projected to increase 137%, compared to a 24.8% gain for the total population. Hispanic control a disproportionately large amount of spending power; nearly $700 billion as of January 2006; Hispanic buying power is projected to grow at a rate of more than double that of the rest of the U.S. population. The state with the highest aggregate buying power? California: more than $170 billion.
THE BILINGUAL NICHE
Extensive market research has demonstrated significant benefits in marketing to Hispanic in Spanish. However,
data also shows that modern Hispanic living in the U.S. prefer to speak English. English is, in fact, often their native language. The only effective means of reaching the Hispanic market as a whole is via bilingualism. Tinta Latina uses professional translators to ensure accuracy in both editorial and advertising content.
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